Choice Hotels International, one of the country’s largest and most successful hotel chains sought Kendall Creative’s ideas to better help them enrich their customer experience throughout their economy market hotels and inns which include EconoLodge, Rodeway Inn, Suburban and Main Stay Suites. Elements created included product design, in-hotel signage, corporate identity and business collateral. Key personnel working on this account include: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall Creative is a brand design firm based in Dallas, Texas.