case study:
Digital Realty Trust

 

Digital Realty Trust – they know datacenters. In order to reach a very difficult c-level target, Kendall Creative created a “Villain” campaign that called attention to the main issues other datacenters face. In everything produced for the campaign, Digital Realty Trust was the “Hero” who vanquished the datacenter villains. The CD ROM direct mailers, web banner ads, and print ads drove traffic to the microsite, where visitors could view custom ‘Villain” webmercials, the corporate video, or download whitepapers to receive a “Villain” bobblehead. The campaign was so unique and successful, that the number of quality leads doubled leading to millions of dollars in new-leased datacenter space.

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Digital Realty Trust Interactive
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