case studies

case study:
Mottega

When Arteriors Home wanted to bring custom designer lamps to market, something that had never been done, Kendall stepped up to the challenge. The name “Mottega” was derived from the artist’s last name “M” combined with the word “bottega” – master artist or craftsman’s studio where other artists come to participate in the work. The name fits perfectly with the brand. Mottega gives designers, retailers, and all customers the opportunity to “create” their own, personalized lamp(s) online. The customer can choose the shape, color, base, shade and finial from a selected group the master artist has designed. Kendall worked closely with the Arteriors Home team to lay the groundwork for the brand by establishing a vision and brand platform leading to the naming, identity, and messaging. Web design, packaging, collateral, advertising, trade show support and other marketing materials were all developed by Kendall to evoke the quality and craftsmanship of this exclusive line. Since launch, the Mottega brand has continued to build momentum and gain exposure nationwide. Additional colors have been added with plans for more custom interior products on the horizon as Kendall continues to help develop and expand Mottega to an international audience.

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