Tazza Di Risa Brand Launch Awarded to Kendall

November 2008
Tazza Di Risa, a new line of blended ice drinks by renowned coffee and teahouse suppliers has awarded its integrated brand marketing efforts to Kendall. The product launch consists of: a brand awareness workshop (SMART:workshop), Naming, Logos, Packaging Design, Advertising Campaign, Sales Promotion and Website. Key personnel to working on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

LNR Property Corporation Seeks to Create a Community Experience with the Aid of Kendall

November 2008
LNR Property Corporation, a diversified real estate, investment, finance and management company has enlisted the integrated brand marketing help of Kendall for a development project in Ft. Worth, Texas. The project scope of work is to include: a brand awareness workshop (SMART:workshop), Development Branding, Consumer Strategy, Naming, Logos, Environmental Graphics, an Advertising Campaign, Business Collateral and Website. Key personnel working on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

Big Bark Bakery Finds It’s Niche Among Dog Lovers with Kendall

November 2008
Big Bark Bakery, a long-time client of Kendall’s has branched out from it pioneering role as a creator of gourmet dog treats to now offer a new line of organic dog treats called “Bare Bones.” The product launch has met with such overwhelming success that it is now being sold in Target and Food Lion stores nationwide. Key to “Bare Bones” success has been its aisle stopping packaging and display design – in effect capturing the essence of its fun loving and outgoing dog owners. Elements included in the success of “Bare Bones” were: naming, logos, packaging, point-of-sale materials and website. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

Dean Fearing - Canyon Foods Develop a Line of Packaged Goods with Kendall

May 2008
Dean Fearing (one of America’s most distinguished celebrity chefs) in union with Canyon Foods (a family owned business specializing in gourmet products and made-to-order meals) has created a line of packaged goods with the packaging expertise of Kendall. A smashing success from its inception, the entire line of packaged goods is sold at H-E-B food retailers and includes the following product lines: Dean Fearing Product Line (Red Jalapeño Dressing, Tortilla Soup, Silky Orange Blossom Sauce and Sun-Kissed Apricot Sauce); Canyon Foods Product Line (Salsas, Soups, Pestos, Relishes, Tapenades, Sauces, Marinades and Vinaigrettes); Star Chef Collection Product Line (Sauces, Marinades, Dressings and Relishes). Key personnel who work on this account are: Mark Platt, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

Kendall Turns 10

April 2008
On April Fools Day 2008, Kendall turned 10 years young. Having once started off as a one office, one person design shop to having grow into a full-service branding firm occupying offices in the of Deep Ellum, Kendall is at the forefront of the communications field whose projects encompass working in brand development and strategy, advertising, design and new media. Kendall is an integrated brand marketing company based in Dallas, Texas.

Nexus Gas Seeks the Help of Kendall for Brand Positioning

April 2008
Nexus Gas was seeking a way to better position itself within an industry of giants. Upon choosing Kendall as their brand marketing partner, Nexus was able to reposition itself as an industry maverick through a detailed brand examination. The result culminated in Nexus Gas selling its company assets for $100M. Branding elements included: Corporate I.D., Signage, Fleet Graphics, Corporate Collateral and Website. Key personnel who worked on this account were: Mark Platt, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

American Gypsum Launches New Product Line with Kendall

March 2008
American Gypsum, one of the country’s leading gypsum board manufacturers worked with Kendall to launch a new line of gypsum board, M-Bloc. The M-Bloc product addresses mold and moisture concerns for architects, builders, contractors and dealers alike. The product launch included: a Brand Awareness Workshop (SMART:workshop), Product Logo, Product Design and an Advertising Campaign. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

Walter Exploration Gets Bigger by Better Branding with Kendall

February 2008
The oil and gas industry has long suffered from a lack of brand distinction amongst its various segmented specialties. This became all too apparent to Walter Exploration. While attending a national trade conference, they noticed that everyone’s business looked the same – boring, expected and far too conservative given the new direction energy is to play on a global economic and environmental scale. Because of Kendall’s ability to approach business problems as opportunities from a client’s point of view, Walter chose Kendall as their marketing leader. The result was a fresh new look for Walter Exploration through a new corporate identity, business collateral, service vehicle and rig graphics, website and trade booth design. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

Kendall Honored with Obelisk Award

January 2008
Kendall won this year’s Obelisk Award for their participation in branding and marketing Shakespeare Dallas, a treasured North Texas cultural landmark and the only company in the area that provides accessible programs for audiences of all ages. Kendall was honored to in such elite company as EDS, Bank of America, Texas Instruments, American Airlines and 7-Eleven. Founded by Raymond D. Nasher, North Texas Business for Culture and the Arts (NTBCA) presents the annual Obelisk Award in recognition of the business/arts partnerships formed as an expression of broader corporate responsibility to the community. Present to receive the award at the black tie gala was Mark Platt, founder of Kendall. Key personnel who worked on this account were: Mark Platt and Benji Vega. Kendall is an integrated brand marketing company based in Dallas, Texas.

Chief Oil & Gas Connects with Their Communities with the Help of Kendall

January 2008
Chief Oil & Gas supplemented their exploration efforts into the Appalachian Basin’s Marcellus Shale by teaming up with Kendall to present a unified and community enriching approach to their gas exploration. Kendall developed: Corporate Brochures, an Advertising Campaign, Community Flyers and Website. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall is an integrated brand marketing company based in Dallas, Texas.

Digital Realty Trust Rebrands Itself from Blah White Power Boxes to Datacenter Superhero with Kendall, It’s Integrated Brand Marketing Leader

November 2007
In doing so, Kendall provided Digital Realty Trust (DLR) with an entirely new and novel way to explain exactly what they offer their clients when dealing with such technical problems as overheating, insufficient cooling and space issues with their datacenters. Kendall strategically targeted CIO, CTO and CMOs of Fortune 500 companies with a humorous interpretation of potential datacenter issues. The end result was comic book villains that represented said issues within an integrated marketing campaign that touched every point of contact for existing and potential clients worldwide. Each comic book villain represented a specific technological issue non-DLR clients deal with; overheating was represented by a Hot Head villain that torched all precious technical infrastructures, insufficient cooling was represented via an electrical Power Zapper, and space issues with a Space Monster. Each villain was represented as posing major catastrophic failures if overlooked when building and maintaining a datacenter. The overall impact of the integrated marketing campaign was worldwide brand awareness and leads that closed hundreds of millions of dollars in sales. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

Dallas Nephrology Associates Taps Kendall for Branding, Marketing and Interactive Media Initiatives

October 2007
Dallas Nephrology Associates (DNA), the countries largest group of practicing Nephrologists has partnered with Kendall. Though already an established practice, dominant in their field, DNA felt it was time to rebrand their entire organization that includes multiple practices, services and offices throughout North Texas. Integral towards DNA’s successful rebrading effort was Kendall’s ability to work with a large group of decision makers while also ensuring that multiple initiatives were being met all during varying stages of development. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and John Floeter. Kendall is an integrated brand marketing company based in Dallas, Texas.

Choice Hotels International Enhances Customer Experience By Way of Kendall

October 2007
Choice Hotels International, one of the country’s largest and most successful hotel chains sought Kendall’s ideas to better help them enrich their customer experience throughout their entire economy market segment of hotels and inns which include EconoLodge, Rodeway Inn, Suburban and Main Stay Suites. Elements created included product design, in-hotel signage, corporate identity and business collateral. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

Shakespeare Dallas Increases Attendance By Building Brand Via Kendall

October 2007
Kendall has fully supported Shakespeare Dallas by revamping their marketing efforts. The first step in the partnership was to conduct a brand workshop (SMART:workshop) that allowed Kendall and Shakespeare Dallas to explore the value and future of a strong brand and develop new avenues for sponsorship and funding. Kendall firmly believes that by building relationships with arts organizations the agency is effectively involved in making Dallas a better place to live. Creative efforts consisted of a TV commercial, print campaign, posters, billboards, direct mail and other printed collateral. Key personnel who worked on this account were: Mark Platt and Benji Vega. Kendall is an integrated brand marketing company based in Dallas, Texas.

The Juvenile Diabetes Research Foundation International Recruits Kendall To Increase Fund Raising Effectiveness

August 2007
JDRF International of Dallas enlisted Kendall as its partner in order to be more effective in its fund raising efforts. Their first effort came by way of unifying the Board of Directors through Kendall’s SMART:workshop. This helped establish a unique vision and roadmap for the future. Kendall has gone on to help create numerous successful fund raising components across all media. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

NEC Enlists Kendall Creative To Win New Business

June 2007
NEC, a Global Fortune 500 taps Kendall to assist in winning new business client MGM Mirage. Kendall, having previously helped NEC’s Unified Solutions Division with advertising efforts, was brought in to develop presentation materials that would allow NEC to stand above the competition. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Ryan Briggs. Kendall is an integrated brand marketing company based in Dallas, Texas.

Digital Realty Trust Enlists Kendall for International Brand Launch

May 2007
Digital Realty Trust (DLR), the world’s largest datacenter provider looks to Kendall for their first foray into marketing efforts. Kendall was entrusted to set a bold new direction for all marketing efforts spanning the communication spectrums of corporate identity, business collateral, traditional advertising, online advertising, websites, trade booth design, email blasts, direct mail, promotional marketing and corporate videos. Key personnel who work on this account are: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.

Amon Carter Museum Seeks Contemporary Renewal of It’s Brand Essence

April 2007
Kendall was hired by the Amon Carter Museum of Ft. Worth to facilitate a brand awareness workshop (SMART:workshop). The purpose of the workshop was to generate insights necessary for the Amon Carter Museum to position itself for future growth. The results have taken life across all of the Amon Carter’s consumer touch points, including a major overhaul of the museum’s physical layout and visitor experience. Key personnel who worked on this account were: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall is an integrated brand marketing company based in Dallas, Texas.