SMART Program

The SMART Program (Strategic Marketing Results) is our proprietary creative process we use to establish the strategic foundation of a client’s brand. It unearths what the brand’s mission is, its target audiences, uniqueness in services provided and ultimately what the brand’s true power and purpose is.

Devised as a way to fully integrate all of the resources necessary to take a project from an initial idea through to its execution, the SMART Program involves the client from the beginning of a project through its successful execution. This allows the client ownership of the results because they’ve helped create them. The ultimate benefit being that it strengthens the brand itself by consistency of message to its market and the internal adoption by the brand’s company. The SMART Program incorporates; market research & analysis, a branding workshop, integrated marketing executions, and marketable growth.

SMART: studies

Identify and analyze the market. Also conduct feasibility studies to understand the market trends and support for a new approach. These studies give us the foundation for the creation of our workshop.

SMART: workshop

An in depth analysis into your marketing efforts by conducting a brand workshop which results in: business vision, branding strategies (brand positioning, brand personality and brand affiliation) and communications strategies. Every project then has the foundation for a SMART brief, which is used as the anchor to keep all work true to the brand.

SMART: marketing

Integrated communications strategically derived to effectively create maximum impact to differentiate your brand from your competitors. When created in collaboration with the above services, the result is long-term brand adoption by the target market.

SMART: growth

Measured results are broken down into actionable next steps for the brand. Done with the intent of finding where its target can discover the brand. This strategy proves to be critical to growth.