American Gypsum, one of the country’s leading gypsum board manufacturers worked with Kendall to launch a new line of gypsum board, M-Bloc. The M-Bloc product addresses mold and moisture concerns for architects, builders, contractors and dealers alike. The product launch included: a Brand Discovery Workshop (SMART:workshop), Product Logo, Product Design and an Advertising Campaign. Key personnel working on this account include: Mark Platt, Benji Vega, Tim Childress and Ben Dolezal. Kendall Creative is a brand design firm based in Dallas, Texas.